![]() Zeng Nan, a Zixi native, runs a Western-style pastry training school in the northern French city of Amiens. In recent years, Zixi bread has also traveled overseas to various countries, including France, Russia, Vietnam, Myanmar and Malaysia. In 2001, a bread industry association was established in Zixi, the first of its kind in the country, providing bread producers with comprehensive legal, financial and technical assistance. From "bread loans" to technical and legal support, local authorities have played an active role in constantly promoting the upgrading of the industry. Zixi's cluster of bakery businesses has thrived due to strong and persistent support from the local government. Only about 20 percent are able to make a profit in the beginning," said Zhong Qiwen, Party chief of the village. ![]() "Yet making bread is not a golden key to success. In Yangfang Village, 90 percent of the 160 households are engaged in the baking business. The annual output of their business activity is nearly 30 billion yuan. An army of 40,000 people have created over 60 bakery brands, with stores in more than 1,000 cities and towns across China. Several decades on, the residents of Zixi get 60 percent of their net income from the baking industry. Those willing to learn were offered free meals and beds, and apprentices were lent start-up funds to establish their own businesses, according to Qiu. "At that time, the villagers were eager to live a good life, and we all volunteered to teach each other the craft," said Qiu. Once he was on his feet, he also shared his good fortune with others. Having successfully founded their business, they then shared their baking skills with fellow villagers free of charge.Īmong those to benefit was Qiu Senmao, who learned the necessary skills and then started his own business. Zixi's love affair with baking started in the late 1980s, when two military veterans named Zhang Xiewang and Hong Tao started a pastry business in the neighboring city of Yingtan. Nearly half are engaged in the baking industry. ![]() Nestled in the western edge of the Wuyi Mountains, Zixi has a permanent resident population of just 100,000. Though not a major wheat-growing area, Zixi has spawned numerous baked-goods entrepreneurs, including over 20 billionaires and 160 multimillionaires. However, it is also linked to his origins in a part of China known as a center of the bakery business, with numerous local companies specializing in bread, cakes and pastries.īao hails from Zixi, a lesser-known mountainous county in east China's Jiangxi Province. So popular are the offerings - such as pork floss cakes - that long queues often form outside the door.īao's story of success can be put down in part to his personal culinary skills and his business savvy. Now the "Bao's Pastry" chain has expanded to over 100 stores, wooing foodies in cities from Shenzhen to Shanghai and beyond. Before long, his delicious pastries had drawn a loyal following, allowing him to set up several profitable bakery shops. He set up business in the national capital, selling a few baked goods of his own creation. dollars) he had scraped together, betting everything on his baking skills. 10 (Xinhua) - Nineteen years ago, Bao Caisheng made a bold trip to Beijing with just over 100,000 yuan (about 13,860 U.S.
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